For 13 years, I've helped companies make their story heard.

Why now

The era of AI brings two challenges for brand communication. With ChatGPT and similar tools at every marketer's fingertips, content has become fast and easy to make, and companies publish more of it than ever to secure their visibility in search and AI answers. At the same time, public acceptance of AI-generated content is falling, so quality, authenticity, and uniqueness matter more than before.

Brands need to get both right, quantity and quality. But for most companies, communication and content are not their core business. Instead, they have to work on the side of their core business.

What I build

It starts with your brand story and your brand voice, what you stand for and how your audience should hear it.

On that basis, I build content systems that bring speed and authenticity together, with a well-defined, AI-based workflow that aligns all your touchpoints, from the UX writing on your website to customer support replies, from PR and press to YouTube and social media.

I add long-term experience in optimizing each channel by its own success principles, including SEO, GEO, usability, accessibility, and conversion. Throughout, we make sure your brand story is heard and understood, and that you sound like yourself while telling it.

What I bring

A strong academic background: training in anthropology and a doctorate, kept current with ongoing research on what makes communication work. Alongside it, hands-on experience from big brands to startups, and a real passion for production itself, from filming YouTube videos to recording podcasts to shooting behind-the-scenes posts.

When companies call me

Usually for one of three reasons. You want to build up communication and content and are looking for the right starting point. Your communication happens now and then, and you want to make it systematic. Or it's already running, but it takes too much time and has become a chore.

Working together

Every team works differently, and every project comes with its own context: industry conventions, legal requirements, the competitive landscape. Years of collaboration have taught me to adapt to that. We focus on what your team actually needs and build exactly that.

Areas of expertise

• Brand messaging and positioning
• Brand voice and tone
• Communication strategy
• Science and technology communication
• Content operations
• AI-based content workflows
• SEO and GEO
• PR and press
• Thought leadership
• Executive communications advisory
• Social Media
• UX Writing

Selected brands I've worked with